Mobe Matt Lloyd Training – Conversion Rate Maximization (CRO) is a system of improving the performance of a website by taking into account analytics results and user feedback. You can use CRO to improve any metrics in your website to turn passive browsers into valuable conversions.
The following are strategies you can use to improve your conversion rates and develop your website look in general.
Put in place metrics that track consumer behavior on the website, then offer them content, products and messages tailored to them. Study what visitors search for, and what they look at in the website, not just what they purchase.
For example, if a visitor has a history of searching for Apple products, you might display the latest iPhone for them when they visit. Targeting promotions based on brand preference can greatly increase your order value.
Make Webpages Relevant
Adjust your website in real time to keep up with current events in your promotions. Your website should be able to sense sales related factors like customer location, and offer them products, shipping deals, or even currency (if your market is international) that relate to them.
Maintain all your messages throughout the sales cycle. For example, if you have a 20% off promotion for your Twitter followers, and that promotion brings a customer to your page, they need to see that same message throughout their experience in the website. They came because of the message; keep reminding that they came to get their 20% off.
Test Your Website’s Effectiveness
Constantly test your website to ensure that it resonates well with your visitors. Check your messaging systems, website layout designs, page displays, etc. to make sure they are up-to-date and offer customers the best and easiest user experience.
High website traffic is useless if your website visitors only browse and do not perform any desired action in your pages. Use the tips above to improve your website’s conversion rates and turn visitors into buying customers.