MOBE Products Tips: Your brand image is as important as your product and services. A strong business image will get you loyalty and preference over competitors. This is why you should work hard at building your brand as your business grows.
A good brand strategy should outline who you are, who you want to be, and create leads of who the customers are going to perceive you to be. Are you the creative pioneer of your product, or the innovative maverick bringing in unorthodox methods to the industry? Are you a luxury brand or a cost effective high value one?
The MOBE training guide below will give you tips for improving you brand image and stay in positive terms with your target audience.
Consistency is more than just using the same logo in all your marketing efforts and putting proper pantone color in your website. You need to align your marketing message throughout your campaigns-online and offline-and make it compatible with you brand identity. Use a visual identity you can maintain for a long time, because it takes time for customers to get familiar and comfortable with a brand.
Consistency breeds reliability, which leads to comfort and trust, and once your customers trust you, you gain their loyalty and become their preferred brand. Be consistent in your business voice, marketing messages, product packaging, logos, site design, etc.
You also need to make sure that your target audience knows about your brand. Invest in marketing and advertising efforts to gain customer awareness of your product.
Study your target audience well and know how they receive and digest advertising messages, then create an advertising strategy that is specifically targeted to them.
Create a solid marketing and advertising strategy both online and offline, taking advantage to all tools available to you, including the many free social media platforms that are a gathering place for masses online.
To improve your brand image, you have to constantly keep your brand true to the message you promised, from the way your brand interacts with customers, to the way your employees represent the brand. Implement strategies to show appreciation to you customers and continually innovate and come up with creative ways to grow your brand.